Barrys Tea launches its new TV ad , 'Don't Forget', on Monday February 16th.
Continuing with its new marketing direction, Barry's Tea's new television advertisement brims with vivacious energy in a fast paced heart warmer of an ad.
Taking inspiration from the quick cut style of cinema trailers, Barry's Tea's new advertisement follows the freshly graduated Jane as she and her friends prepare for a year abroad, first stop - Bangkok. With the bright lights of Bangkok gleaming the girls get adjusted to life abroad. While unpacking her rucksack Jane sheds an emotional tear as she uncovers a box of Barry's Tea thoughtfully added by her Mom. But with her mug of Barry's Tea in hand she realises that somehow home doesn't seem so far away.
A 60 second version of the advertisement will air on Monday February 16th for three weeks following which a 40 second condensed adaptation will be incorporated into the media plan.
Barry's Tea commented, "Continuing with the new brand direction that was jump started with PR and advertising last spring, our new TV ad has been created with the same youth inspired vitality. It's great to see how this energy can be incorporated while still retaining the warmth of Golden Moments that are so intrinsic to the legacy of Barry's Tea's television ads."
With the exception of the scene in Thailand, 'Don't Forget' was created, shot, and produced in Ireland. The ad comes from the creative minds at Irish International who have worked to bring life to the intrinsic emotional connection that exists between Irish families and Barry's Tea. This is the seventh ad in the mosaic series of advertisements that have included such greats as 1999's 'The Gorgeous Gerry - Post It', 2006's 'Is this a date? - Strangest' and a host of others.
For a sneak preview of the new TV ad check out http://www.youtube.com/user/BarrysTeaIreland. A full history of Barry's Tea's iconic ads can also be found here.
The Barry's Tea main range, which is sourced and blended in Ireland, includes Gold Blend; Classic Blend; Original Blend and Decaf. Fruit Infusions; Very Berry, Cranberry and Orange and Lemon & Ginger, Herbal Infusion; Peppermint and Camomile, Green Tea; Organic Green Tea; Lemongrass infused Green Tea and Jasmine infused Green Tea.
For more information on Barry's Tea visit www.barrystea.ie or or checkout the official Barry's Tea page on Facebook.